The majority of us within the wholesale and retail fashion industry see those waves in our product sales charts with the summer usually being in the valley. Well here is something flying under the radar which you don’t want to tell your competition about. Wholesale hats are picking up steam this season and also have been on a steady rise.
Inside the wholesale business we have seen trends developing because retailers nationwide start increasing orders in particular accessories. This is often a fad or it may be a trend and trends are very important to us because they are long term. Fads certainly are a flash inside the pan-usually beneficial to one season-but trends develop with small movements that come together for wide acceptance and rise and fall over a long time, often a decade.
Well bulk hats are most often undergoing this trend development. Three years ago cowboy hats became a fashion statement and created to a frenzy level. They’ve come back to earth a little, however are still a very good item with increased wholesale cowboy hats shipping than some other hat category.
Next over the last few seasons the runways showed models wearing a lot more hats. Through the spring preview shows for 2008, it became such a statement that virtually every fashion reporter needed to notice and comment on it.
Hollywood as well as the music world are also inside the act with celebrities and performers more than ever decked out in hats-way over we saw 2 yrs ago. They can make a massive impression on the young that are following the style of the heavens.
Fashion magazines are giving hats more coverage also-sometimes a full page on specific hats likes fedoras. Including the ads are onboard with models wearing hats.
All this is building into something far larger than a summer fad. A trend is building which could continue for the following many years. So this is the time to begin staking your ground because the “hat place” in your town and summer season is time to begin because hats peak in summer to aid fill out the valley on the sales chart.
Maybe hats are new to you so you should know which wholesale hats to purchase. Let’s begin with the wholesale hats which are at the top of their game right now. This summer nothing can beat wide brims and cowboy hats. These two hat categories will account for more than 60% from the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are good, but super-widebrims (6 inches or more) are definitely the statement fashion magazines are hyping and also the Kentucky Derby saw oodles of those gracing the celebrities. These hats flatter a look so much, women almost forget about the sun protection the hats provide. Natural is better, but colors are far too good to disregard-especially white, ivory, and black.
Now for the American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to a look with the simple addition of any hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. The number of celebrities have we noticed in that seem to be? Celebrities actually kicked off of the cowboy hat craze with Britney and J-Lo showing up in straw rolled brims then everyone had to have one. The range of cowboy hats has so many options that there is one thing jbocge everyone, but teenagers are definitely the biggest market. Don’t be worried about cowboy hats. They may be such as the pink bunny which simply keeps going and going.
For shops serving young adults, fedoras and newsboys really are a must. Not many sun protection here-but a ton of personality. Fedoras and newsboys are celebrity favorites with TV and magazines offering them gobs of exposure. Wholesale hats shipping this year include a lot of newsboys in the summer bright colors of yellow, orange, and apple green. Basics like white and black can also be good along with patterns of pinstripes and polka dots. Fedoras are a bit more toned down with white, brown, and black the very best.
Other casual hats can also be good like kettle shapes with an upturned brim and the ones Gone-with-the-Wind looks in braid-and-sewn straw, but the four key hats we centered on catch 75% or even more of wholesale hats that are selling so focus on them first. Please keep this, well…below your hat…so all our competition doesn’t really know what we’re up to.