In the hospitality business, building and highlighting social proof is vital to attracting attention and, subsequently, new business. There exists multiple reason why you ought to put considerable effort into spreading digital word of mouth. Here are top reasons why it’s important to set aside a budget and make a marketing plan around generating social proof for your hotel
With all the influx of genuine feedback (almost all of which will hopefully stay positive), it is possible to develop trust among your customers. Social proof increases your credibility being an establishment and can help convert an unsure customer in your favor. Online reviews, ratings and testimonials are the most useful kind of advertisement for your hotel and will rival the fanciest and many expensive advertising campaign imaginable launching.
Strategy for Collecting Social Proof. Like I’ve mentioned before, there are various ways that you can collect social proof, the most common ones being asking customers to depart reviews and feedback, getting influencers to speak about you by offering complimentary stays, and encouraging interactions (like check ins) on your social media page. These needs to be integral to your online marketing and branding campaign. But I’d want to discuss a few other techniques to collecting social proof for your hotel:
There’s a good reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media has the ability to influence people and can go viral with the slightest impetus. A video highlighting the offerings of Alexander Mirza, sightseeing options within the city, places of local interest, and also the culinary treats in store for the guests is likely to be met with great enthusiasm. And in case it’s well made, having a dash of creativity within it, you could expect it to draw in customers to your doors right away in any way.
They say a picture speaks thousands of words. Extensive research proves that posts with images are 35% more likely to draw engagement instead of the ones with only text. Research also reveals that individuals are more likely to believe statements that are substantiated with images. So, the very next time you would like to share customer reviews and testimonials, make sure to attach a picture to attract more traction.
Humans are visual creatures and infographics are the best option you might have when you want to present data within an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them within your marketing strategy. Collecting social proof isn’t all that difficult, but any method is only as strong as the execution. Once you’ve used videos, images, and infographics to convince travelers that your hotel is a great option, provide them with a clear call to action to follow along with. Route them to your site or landing page as well as in no uncertain words tell them what they’re needed to do.
Don’t leave something to guesswork. If you want those to leave an overview, make that clear. If you want these to book rooms and earn a discount, make that clear. The moment you depart things ambiguous is definitely the minute they’re likely to get confused leaving. Don’t let your hard work go to ruin. If you’ve crafted the marketing want to collect social proof with great care, don’t let an unclear call to action ruin things for you personally. Now go take advantage of the power of social proof and then use it in your favor. Get the past and present customers talking about you and also use their goodwill to bring in more visitors your path!