Introducing SEO Ranking Factors – What will make me top? Or more precisely “What are the factors that determine my position within the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in SEO, from clients to agencies, needs and wants to know. So let’s work through some answers.
Unfortunately, the number of those who can definitively answer these questions by concisely explaining the numerous factors, and the way they work with the other person, is strictly limited to the engineers who work for the search engines.
However, through combining the event from the authors, the review team and disclosure from the major search engines and expert commentators, we now have compiled a comprehensive list of the most important factors which determine position within the listings.
What determines ranking position in the natural listings?
The positioning or ranking in the natural listings for a particular key phrase is dependent on searching engine’s ranking algorithm.
For your search query entered into the major search engines, the algorithm uses rules or heuristics to identify probably the most relevant pages, based on the page’s text content and its context (which can be indicated by links off their pages and sites).
Each internet search engine includes a different set of algorithms produced by engineers who strive to produce the best relevance because of its users.
However, the ranking of natural listings has evolved being a science in the last 10 years, according to an even longer past of document indexing and retrieval history. As with most sciences, you can find fundamental principles which apply. So to deliver relevance search engine listings have a tendency to use common internet search engine ranking factors.
Enough with the science: get with all the ranking factors…
We are going to quickly enough. But before perform here’s anything to the wise: understanding some of the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Over the past couple of years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. However, there is no requirement for any smoke or mirrors. In case your agency refuses to reveal its methods to then you our advice will be to move on. Immediately!
Inspite of the mystique perpetuated about SEO it isn’t terribly challenging to grasp the concepts. The difficulty lies in managing your keywords and optimization on the long term. Not in comprehending the ranking factors.
Who in my organization has to know relating to this stuff?
It is vital for the technology team / agencies to understand these ranking factors. It is additionally imperative that all content owners / authors / stakeholders understand how high quality content can improve search rankings. Authors have to know which key phrases to use, or you won’t use a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In reality let’s coin a phrase: ‘house strategy’. You have to develop a ‘house strategy guide’ for the authors and editors.
And So I can ditch my SEO agency, right?
This will depend, is definitely the honest answer. You might have the ability to, but it is very likely this guide will inform your pursuit strategy, along with you making the calls. However, you will still need somebody to manage it (either in-house or outsourced). Ultimately the following information to look marketing is about increasing ROI and maximising rankings, not about saving costs.
There remains a fantastic requirement for solid, ethical SEO agencies. Management and optimization is an ongoing task. The bigger your company / market / website, the greater that task will probably be. High volume search-terms and intense competition means that applying specific optimization techniques must rank well. Ethical SEO agencies can assist you with this.
The holy grail of SEO is always to gain a high, stable and long-term presence at the top from the SERPs for phrases which may have both high volume and which convert well.
Agencies can also help by putting the brakes all on your own enthusiasm, as over-optimization is actually a leading reason for online search engine penalties. Equally, after looking at the following information, you should be able to determine whether your overall agency has ended-egging the SEO cake, or feeding you unsound advice.
Keep in mind that search engine listings also use ranking penalties for websites / pages. They employ filters in their algorithms that penalize websites for online search engine spamming (like over-optimization of any hbfphu or non-natural links off their sites ).
Now for the six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of such six areas, those in the middle of online search engine ranking are success factors 2, 3 and 4. Why? Well, should your pages usually are not included within the index then you definitely cannot anticipate to gain any search engine referrals. Once included, results are dependent on the combination of on-page optimization and link-building.
Once we talk about link-building we’re mainly considering 3rd party links, but a good internal linking structure needs to be adopted in your own website/s. You can find proven benefits.
The countless factors employed by the major search engines to determine relevance can be simplified into two of the most key elements which can be important for good ranking positions.