Adwords has become the leader in pay-per-click (PPC) marketing. Not only are the ads run on the most favored and powerful search engine, Google, but the user interface offers the user more options than any other service and the tracking using Google Analytics is free and very robust. Creating a campaign using solid Adwords management will allow you to see the most return on your investment. while there are many testimonials from Adwords users, you will hear just as many complaints from users that didn’t take the time to learn how to correctly set up a profitable campaign. Remember, you are paying money for every click, and until you apply the principles of good Adwords management, you risk joining the group of people that haven’t been able to turn a nice gain using Pay per click.
Here are 5 suggestions to improve your Google AdWords management:
1. Choose keywords which are highly relevant to your web page. This really is crucial. You must know what individuals are looking for whenever they come to your site. You can use the Google Keywords Tool located in the AdWords tools section or else you can make use of the external keyword tool when logged into AdWords. Just type “Google External Keyword Tool” in the search engines. You will have the solution to type in some general keywords and then find more related keywords for your campaign. Also, you can ask Google to check your website and return keywords based on its findings.
2. Create multiple ad groups for many different topics. Probably the most important aspects of excellent Google AdWords management is organization. Google likes it when you put some effort in your campaigns. If you’re selling a cookbook, don’t put keywords associated with “recipes for omelettes” within the same ad group as “healthy dinner choices”. They are two very different topics and should be managed as a result. Create an advertisement group for “recipes for omelettes” and add all of your keywords linked to that topic in that ad group. Perform the same goes with “healthy dinner choices”, and so forth. This enables you to create highly targeted ads for the ad group, resulting in a higher click through rate (CTR), that will give your ad group a higher quality score, which normally results in a lower cost per click (CPC). It is because Google rewards relevant ads by calculating the click through rate. However, be sure that the web page or page on the site that you will be directing website visitors to is relevant for your ads. If Google discovers that you’re advertising cooking products, for instance, but your internet site is about vehicle insurance, you will find yourself slapped and your ad cost will skyrocket. We’re talking $10.00 per click. Again, this really is to insure that the ads on the search engines are relevant and offer the searchers as to what they’re trying to find. The better precise you happen to be more your profitable your campaigns is going to be. Makes sense, right?
3. Don’t hesitate to use long-tail keywords. Another common mistake carried out by many PPC users is they invest in a lot of general keywords. For example, in case you have a site about hardware tools, you don’t want to bid on the term “hardware tools” because it’s extremely general and a lot likely is rather costly. If a general keyword like that is certainly not costly, it’s a red flag that the keyword will not be profitable because it’s too general. A long tail keyword signifies that the keyword phrase is normally 3 words. For instance, in case your hardware tools site sells miter saws, you may want to buy a keyword including “compound miter saw”, or “sliding compound miter saw” to ensure that you’re as specific as you can. Chances are the bids on the long tail keywords are lower and frequently significantly lower than general keywords. You may not get as much searches for the keyword, but they are more cost-effective and a lot more targeted, both essential elements of good Google AdWords management.
4. Use exact and phrase matching options. A great way to lower the cost of keyword clicks would be to zero in on the exact keyword phrases people will be searching on. Many AdWords users just invest in broad keyword terms, even if it’s a phrase. For instance, should you just add the term “look for a job in ny”, your keyword may show up for just about any keyword phrase that includes those words. This means that if someone typed in “how to locate a second job in telemarketing outside ny”, your ad could show up. Your website may have nothing to do with the person’s search, however your ad could still show up. Either the consumer clicks your ad and also you pay money for something you’re not selling, or nobody clicks it along with your quality score risks goes down. Either way you lose. Instead, add double quotes around your quest terms in order to list your keyword as a phrase. This means that the user has to type “find a job in new york city” in that specific order for the ad to show up. Because of this words can surround the words, like “I would like to look for a job in ny today”, as long because the words “look for a job in new york city” are typed in that exact order. An even more specific search phrase is constructed by adding brackets around your keyword phrase. Which means that the search can ONLY be the exact words of the search typed inside the same order. So, only “find a job in ny” triggers your ad. If someone types “how to locate a job in ny”, your ad will not show up. This is another example of successful Adwords management.
5. Track your campaigns. Google offers an extremely powerful free service called Google Analytics which is incorporated into your AdWords account. All you need to do is add your website address, paste some code into your site pages and you’re good to go. With Google Analyics you can track where your potential customers are coming from, setup conversion tracking to find out which keywords are leading towards the most sales and a lot, a lot more. You will see a lot of valuable information regarding your campaigns by studying the byqskw data. This will allow you to tweak your campaigns for the best profit. It will also show you what ad groups usually are not working so you stop wasting money on them. This can create the distinction between breaking even and pulling in a significant profit.
While you can see, there are many facets of Adwords management that can lead to making or breaking your AdWords campaigns. There is a lot of competition in the PPC market, and so the more you know about how AdWords works the more likely you’ll stay profitable and successful. Google also provides an extensive learning center which covers the essentials from the AdWords program.